Brand Identity Commission: Aurabun - Virtual YouTuber
Project Summary:
This commission involved the creation of a comprehensive visual identity for Aurabun, a virtual YouTuber (VTuber) and Twitch streamer. Designing for VTubers like Aurabun offers a unique opportunity to deeply integrate illustrative elements, resulting in a highly personalized and engaging brand presence.
Client Needs & Objectives:
The core objective was to develop a suite of visual assets that resonated with Aurabun's established space rabbit persona, characterized by a pastel aesthetic and energetic vibe. These assets needed to enhance her connection with her Twitch community by translating her virtual avatar and personality into a cohesive set of graphics.
Design Solution & Approach:
The design process centered on a collaborative approach to understand and amplify Aurabun's specific appeal. This allowed for the creation of bespoke illustrations and design elements deeply aligned with her unique streaming style and the preferences of her audience. Key deliverables included:
Visual Identity System: A cohesive set of graphics incorporating Aurabun's pastel aesthetic and energetic vibe.
Illustrative Elements: Custom illustrations reflecting her space rabbit persona, tailored for various applications.
Twitch Assets: Design elements specifically for her Twitch channel, enhancing community engagement.
The focus throughout the commission was on crafting a truly individualized brand that empowers the streamer and enriches her digital footprint.
Project Outcome & Value:
The resulting visual identity provides Aurabun with a vibrant and personalized brand presence that resonates with her audience. This design commission delivered:
A cohesive visual system that effectively translates her virtual persona into engaging graphics.
Bespoke illustrations that are visually striking and deeply aligned with her streaming style.
Enhanced brand recognition and connection with her Twitch community.
A unique and empowering brand identity that strengthens her digital presence.
This brand identity commission for Aurabun demonstrates the power of integrating illustrative elements to create a highly personalized and engaging brand for virtual personalities.
